Webinar: Perfect Promotion, Perfect Store, Perfect CX
Date: April 3-5, 2019
Location: JW MArriott Chicago, Ill.
Leading companies are beginning to understand the benefits of Joint Business Planning and the components of successful promotion collaboration. At the POI Summit, these leaders come together around the critical sales, marketing, and merchandising collaborative skills to create and optimize promotional plans, assortments, and pricing that drives brand/category/store sales and profits.
Webinar: Music to Brands’ Ears: Measuring the Effectiveness of Pandora Advertising
Date: April 4, 2019
Time: 1 p.m. ET
Speakers: Barret Roberts, VP Head of Industry, CPG, Pandora, Tsvetan Tsvetkov, SVP, Marketing Effectiveness, Nielsen, Jeff Shatz, VP, Marketing Effectiveness, Nielsen
Hear directly from leaders at Pandora and Nielsen about findings from a recent Pandora marketing mix study, demonstrating how the platform drives positive return on ad spend and positive business impact.