Measuring what consumers buy is at the core of Nielsen. Whether it’s consumer panels, point-of-sale technology, retail audits or expert statistical modeling, our range of world-class sales measurement tools deliver the most complete and accurate picture of consumer behavior and retail insights.
Nielsen is uniquely positioned to deliver insights on consumer behavior and product sales across hundreds of grocery categories. Our powerful combination of data and insights arms our clients with actionable intelligence for their business planning. Our tools provide clients with timely, flexible analytics, presenting a holistic view of the retail marketplace.